Services / Lead generation

Lists built from buying signals, not keyword searches.

We define who you should be talking to, find the accounts showing intent right now, enrich and verify every contact, and hand you a list your sequences can convert. Or we plug it straight into campaigns we run for you.

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What changes
A vague target market
to
A written ICP with disqualifiers
Keyword searches in Apollo
to
Hiring, funding and stack signals
Unverified emails
to
Every email verified
One contact per company
to
Up to three, with roles mapped
Credits wasted on enrichment
to
One credit per contact
ICPs defined for six companies4 ICPs across three markets for CodeNax750+ filtered prospects a week at hytGenX8% cold-to-lead rate through tight filtering

You probably need this if

You are not sure who to target

The product could sell to many segments and outbound is spraying across all of them.

Lists bounce and get ignored

Scraped data, no verification, no reason for anyone to reply this month.

Enrichment is eating your budget

Waterfall tools running on every contact at four credits each.

Your SDRs spend hours on research

Time that should go to conversations goes to spreadsheets.

What's included

ICP definition

A documented ICP per segment: firmographics, roles, triggers, disqualifiers and the message angle for each. Built from your closed-won data where you have it.

Signal sourcing

Accounts pulled on triggers: hiring for the roles your product replaces or supports, recent funding, new tools adopted, leadership changes, job postings.

Enrichment

Clay and Apollo workflows that find the right contacts, their verified emails and LinkedIn URLs, with enrichment costs controlled at the admin level.

Verification and hygiene

Email verification before anything enters a sequence, deduplication against your CRM, suppression of customers, partners and competitors.

Contact rules

Caps per company, stagger rules between contacts at the same account, and disqualified titles, so outreach stays targeted and compliant.

Delivery

Lists delivered into your CRM and sending tool with fields mapped, or straight into campaigns we run.

How we work

Signals over volume

Five hundred accounts with a reason to buy beat five thousand without one.

Cost discipline

Enrichment settings tuned so you pay one credit per contact, not four.

Compliance

Business contacts only, suppression lists honoured, regional rules applied.

Transparent sources

Every list shows where each contact came from and when it was verified.

Case study, UK, US and UAE

Four ICPs, one engine, three markets

ICP Definition v1.0 for a software agency: funded US startups, UK and UAE SMBs, digital agencies and US engineering teams hiring developers. Apollo searches structured per ICP, enrichment costs controlled, verified-email filter so no re-verification was needed.

Read the case study
4
ICPs documented
~2,000
prospects sourced
1
credit per contact
<0.5%
bounce on launch

Questions we get

Can you work from our existing CRM data?

Yes, and it is the best starting point. Closed-won accounts tell us who actually buys, which beats any assumption.

How many leads a month?

Typically 500 to 2,000 verified contacts a month depending on how narrow the ICP is. Narrow converts better, so we do not pad lists.

Which data tools do you use?

Apollo, Clay, LinkedIn Sales Navigator, Crunchbase and ZoomInfo, using your accounts where you have them.

Do you deliver lists only, or run outreach too?

Either. Lists only is a fixed scope. Most clients combine it with cold email or LinkedIn outreach so the list goes straight to work.

Is the data GDPR compliant?

We source business contact data from established providers, apply legitimate interest for B2B outreach, honour suppression lists, and remove anyone who objects.

Get a free ICP sanity check.

Tell us who you sell to and we will send back a 15-minute video on where the list is leaking and which signals to use.

Request the check