Services / Cold email

Cold email that lands in the inbox and books the meeting.

Sending domains, inboxes, warm-up and authentication done properly, then sequences written for your buyer and sent at volumes that protect your reputation. Your main domain never sends cold.

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What changes
Sending from your main domain
to
Separate warmed domains
Rushed one-week warm-up
to
Three weeks, health monitored
Scraped lists, bounces
to
Verified contacts only
One generic blast
to
Four-touch personalised sequence
Replies in a spreadsheet
to
Replies in your CRM
Under 1% bounce at 1,200 emails a week39% open rate against a 20 to 25% benchmarkUnder 0.5% bounce across 1,300+ launch sends4,000 emails a week at peak

You probably need this if

Your emails land in spam

Open rates under 20%, bounces climbing, or a domain already flagged.

You have never sent cold at scale

No sending domains, no warm-up history, no idea what volume is safe.

Your founder is the only SDR

Outbound happens when there is time, which means it rarely happens.

Replies are not reaching the CRM

Interested prospects get lost between inboxes and pipeline.

What's included

Domains and inboxes

Secondary domains chosen and bought, two to three inboxes each, all under one Workspace admin. Your brand domain stays out of cold sending.

Authentication

SPF, DKIM and DMARC configured and verified, custom tracking domain, DMARC tightened to quarantine once warm-up completes.

Warm-up

Three weeks of monitored warm-up before launch, with slow-ramp settings tuned so volume actually ramps when it should.

Lists

ICP-filtered lists from Apollo, Sales Navigator and Clay, every email verified before it enters a sequence.

Copy and sequences

Four-touch, text-only sequences over 12 days with a personalised opening line per lead, stop-on-reply, tracking off for deliverability, and spam-trigger phrases removed before launch.

Reporting

Replies, meetings and bounces logged in your CRM, with a short written update every week.

How we work

Deliverability before volume

We never trade inbox placement for send count. Volume rises only as the data says it can.

Your accounts, your assets

Domains, inboxes and sequences live in accounts you own and keep.

Compliance per market

CAN-SPAM for the US, GDPR and PECR for the UK and EU, the Spam Act for Australia.

Written updates

Weekly numbers, what changed, what we are testing next.

Case study, Boston

The cold email engine behind 330+ qualified leads a quarter

Built from zero for an IT services firm: dedicated domains, full authentication, four-touch sequences in Apollo and Instantly, scaled to 1,200 emails a week at under 1% bounce.

Read the case study
330+
leads a quarter
39%
open rate
<1%
bounce rate
$13K
average deal

Questions we get

How long until the first emails send?

About three weeks. Domains need to age and warm up. We build lists, copy and CRM in that window so launch happens the day the domains are ready.

How many emails a week?

Each inbox sends 30 to 50 cold emails a day at full volume. Two domains with three inboxes each gives roughly 1,000 to 1,500 a week. We scale by adding domains, not by pushing inboxes past safe limits.

Do you write the copy?

Yes. Short, plain, specific to your buyer, with a personalised first line. You approve every sequence before it sends.

Which tools do you use?

Instantly or Apollo for sending, Apollo, Sales Navigator and Clay for lists, Google Workspace for inboxes. We can work in Smartlead or Lemlist if you already have them.

What reply rate should we expect?

It depends on your offer, market and list. Past campaigns have run from 2.7% to 8% cold-to-lead. We do not guarantee a number; we report the real one every week.

Start with a free deliverability check.

Send us a domain and we will tell you in a 15-minute video whether it is set up to land in the inbox.

Request the check